Fruitina - fruit that recharge!

Fruitina is a simple and tasty way to get the benefits of fruit every day!

Fruitina is produced for active people who look after themselves and consume healthy food.

We are working on innovations in the field of healthy nutrition. Today the brand portfolio consists of tasty and healthy products with high nutritional value.

Healthy nutrition is the most important component of an active and healthy person's life.

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ZALORA LLC has the many years experience in gathering and processing - fruits around the world and knows well how to preserve healthy nutrients which are so necessary for each of us.

Get fruits energy with Fruitina!

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Mission of company

Social function of our company activity is to take active care of the development of a person on different stages of his life. We are striving to be influential and important conductors of innovation solutions, satisfying consumer needs and intentions towards improvement of quality of life.

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ZALORA LLC popularized and actively promotes the ideas of healthy development of the consumers and society as a whole.

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ZALORA LLC creates the trade marks being the sources of inspiration, vital motivation and care.

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ZALORA LLC is a leader in the branch of industry by the number of innovations launched in the market satisfying the customers' needs.

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Juice production

Juice is the name of the product consisting of 100% of fruit juice. Nectar contains from 25 to 70% of juice. Juice beverage contains up to 1 5% of juice.

In Egypt, the juice produces use two methods of juice production: restoration from concentrate and direct extraction.

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How does the process look like?

The ripe fruits are sorted out, washed and put under pressure for extraction of the juice. Then in special vacuum apparatus in low temperature (40 0 C) part of the natural moisture (water) is steamed out. As a result of steaming out, thick viscous liquid which looks like honey appears. It is called concentrated juice. In it, due to moderate temperature processing the whole set of vitamins and minerals, contained in the fresh fruits, is preserved. Concentrated juice is frozen and poured out into special aseptic reservoirs making it possible to store it without losing the quality and the useful properties during several months and transport it to any distances. Concentrated juice brought to the juice plant undergoes the stage of restoration, when the juice is given back the moisture which has been extracted from it in natural proportion, i.e. exactly the same volume which has been evaporated earlier. In order to do it, the treated water is used, which by its characteristics is as close as it can be to the natural moisture. Before packaging, the received juice undergoes the stage of short-term (3-4 sec.) thermal processing by the method of pasteurization (up to 100 0 C) or sterilization (exceeding 1 00 0 C), ensuring possibility to store the

product during one year without using the preservatives.

We do not use any food coloring agents, preservative and other chemical additives on any stage of production of the concentrated juice which results in authentic 100% natural juice.